Events: Fashion Week July edition…are you ready?

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” …a success like last year?”

Fashion Week July 2014 …just a few days left and we’ll be enjoying great street style, fashion shows, Dutch cellebs and meet lots of creative people in the fashion business. Last year the July edition of Fashion Week was a succes in my opinion; great vibes, excellent shows (on schedule), nice street style and an overall good organised event. Of course the weather is a very important factor, because last edition in January it rained a lot which kinda kills the whole glamour..

…..July editions are therefore perfect! Perfect temperature and beautiful sunsets. It already starts outside of the main entrance where perfectly styled fashionista’s and chic gentlemen show the latest designs and trends.

Click here to see more of the previous editions.

MBFW: L’ORÉAL PROFESSIONNEL PRESENTS DORHOUT MEES

L'ORÉAL PROFESSIONNEL PRESENTS DORHOUT MEES | ©THE VIEWFINDER

Esther Louise Dorhout Mees is the Dutch fashion designer founder of the label Dorhout Mees. Her F/W 2014-15 womenswear collection “Passage” is inspired by organic yet contrasting forms. Dorhout Mees’ strong and unmistakable signature is in her use of unique prints and silks, new techniques of knitting and unconventional materials.

Continue reading “MBFW: L’ORÉAL PROFESSIONNEL PRESENTS DORHOUT MEES”

MBFW: READY TO FISH BY ILJA

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Ilja Visser is a Dutch womenswear fashion designer who studied Fashion Design at the ArtEZ Institute of Arts in Arnhem. She acquired the fine skills of tailoring during her apprenticeships with Donna Karan in New York and Maria Cornejo.

In 2005, Ilja founded her own couture label “ILJA” and by 2006 the ready-to-wear line “Ready to fish by ILJA”: a total concept of fashion, furniture, scents and music. For “Terrace”, her A/W 2014-15 collection, Ilja took inspiration from architerture, domestic environment and nature. She enjoys mixing fabrics and textures to create outerwear garments with an indoor softness.

Text: Laura Viero

Amsterdam Fashion Week 2014: MARYME-JIMMYPAUL SAM ON MARS

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Bringing together art, architecture, fashion and sculpture, the Amsterdam based fashion duo MaryMe-JimmyPaul offers a unique perspective to the world. Their work has been published in Vogue and exhibited alongside Prada and Maison Martin Margiela and never fails to surprise.

With their A/W 2014-15 collection MaryMe – JimmyPaul took Continue reading “Amsterdam Fashion Week 2014: MARYME-JIMMYPAUL SAM ON MARS”

Amsterdam Fashion Week 2014: CLARKS SHOE DESIGN AWARD

CLARKS SHOE DESIGN AWARD 2014 | ©THE VIEWFINDER

As you may have seen I visited Amsterdam Fashion Week together with Fabuliciousgirl and my friend Laura, who’s a fashion journalist/ blogger. So I thought it would be nice if Laura write some guest-blogs for THE VIEWFINDER and of course she loved to. So here is her first, small, guest appearance!

Ten designers selected from the Dutch Shoe Academy had the Continue reading “Amsterdam Fashion Week 2014: CLARKS SHOE DESIGN AWARD”