Events: Fashion Week July edition…are you ready?

” …a success like last year?” Fashion Week July 2014 …just a few days left and we’ll be enjoying great street style, fashion shows, Dutch cellebs and meet lots of creative people in the fashion business. Last year the July edition of Fashion Week was a succes in my opinion; great vibes, excellent shows (on schedule), nice street …

Amsterdam Fashion Week 2014: JONATHAN CHRISTOPHER HOMME

The winner of the Henri Winkelman award for creative entrepreneurship in 2013, Jonathan Christopher is a menswear designer who experiments with the juxtaposition of masculine and feminine, light and dark, soft and harsh. In his F/W 2014-15 collection “Caelum et Infernum” fragility and strength are referenced using

Amsterdam Fashion Week 2014: CLARKS SHOE DESIGN AWARD

As you may have seen I visited Amsterdam Fashion Week together with Fabuliciousgirl and my friend Laura, who’s a fashion journalist/ blogger. So I thought it would be nice if Laura write some guest-blogs for THE VIEWFINDER and of course she loved to. So here is her first, small, guest appearance! Ten designers selected from …