Events: Fashion Week July edition…are you ready?

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” …a success like last year?”

Fashion Week July 2014 …just a few days left and we’ll be enjoying great street style, fashion shows, Dutch cellebs and meet lots of creative people in the fashion business. Last year the July edition of Fashion Week was a succes in my opinion; great vibes, excellent shows (on schedule), nice street style and an overall good organised event. Of course the weather is a very important factor, because last edition in January it rained a lot which kinda kills the whole glamour..

…..July editions are therefore perfect! Perfect temperature and beautiful sunsets. It already starts outside of the main entrance where perfectly styled fashionista’s and chic gentlemen show the latest designs and trends.

Click here to see more of the previous editions.

Street style: Long coat & denim shorts, Amsterdam

long coat denim short street style amsterdam womens fashion | ©THE VIEWFINDER-2285 title

“Here? Ow …really?”

This nicely styled fashionista had quite the pose as she was phoning while holding her bicycle on the other hand. So there was no hesitation and as soon as hung up I ‘attacked’ her. I think she kinda expected me (having several moments of eye contact) …but still had this amazed reaction when I approached her.

She might look tough but she was such a friendly and cooperative person. I just like meeting these kind of positive people on the streets.

Street style: Chic typographic look, Amsterdam

chic typographic look street style amsterdam womensfashion women | ©THE VIEWFINDER-2235 title

“gotta shoot that back”

This isn’t just a nice chic look …it has a nice quite noticeable typographic print on the back. It was when she walked away after I finished shooting that I saw that print on her back. So it that was a nice surprise which in my opinion made this look even more interesting and different.

Down below is that back print.

chic typographic look street style amsterdam womensfashion women | ©THE VIEWFINDER-2247