Events: Fashion Week July edition…are you ready?

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” …a success like last year?”

Fashion Week July 2014 …just a few days left and we’ll be enjoying great street style, fashion shows, Dutch cellebs and meet lots of creative people in the fashion business. Last year the July edition of Fashion Week was a succes in my opinion; great vibes, excellent shows (on schedule), nice street style and an overall good organised event. Of course the weather is a very important factor, because last edition in January it rained a lot which kinda kills the whole glamour..

…..July editions are therefore perfect! Perfect temperature and beautiful sunsets. It already starts outside of the main entrance where perfectly styled fashionista’s and chic gentlemen show the latest designs and trends.

Click here to see more of the previous editions.

PERSONAL: Copy-photographers at Fashion Week 2014

looking back Amsterdam Fashion Week 2014 banner | ©THE VIEWFINDER

When looking back at Amsterdam Fashion Week January 2014 I’m not so sure what to say. I mean, overall it was okay but the one thing that really annoyed me were those photographers(most of them) outside. Some serious ones and also some who just bought a camera and trying to take a good shot ….this edition these ‘photographers’ were a pain in the ass.

Every time I approached someone (some of them I really know) I got disturbed by those ‘photographers’ because they were trying to get the same shot ….even standing between me and the subject! That’s so Continue reading “PERSONAL: Copy-photographers at Fashion Week 2014”

MBFW: L’ORÉAL PROFESSIONNEL PRESENTS DORHOUT MEES

L'ORÉAL PROFESSIONNEL PRESENTS DORHOUT MEES | ©THE VIEWFINDER

Esther Louise Dorhout Mees is the Dutch fashion designer founder of the label Dorhout Mees. Her F/W 2014-15 womenswear collection “Passage” is inspired by organic yet contrasting forms. Dorhout Mees’ strong and unmistakable signature is in her use of unique prints and silks, new techniques of knitting and unconventional materials.

Continue reading “MBFW: L’ORÉAL PROFESSIONNEL PRESENTS DORHOUT MEES”