Trend: Cameras …truly an accessory

sony camera fragrance

” ..the female camera out there”

Camera designs are getting more appealing nowadays, for instance the more retro look which I discussed in my earlier post. Now Sony has announced a design (ground-breaking!) which shows that cameras are truly becoming an accessory …a part of your outfit. This design has the looks of a regular fragrance design (the female one) so this will be ‘the female’ camera out there! (if it’s not a joke that is)

So for the women out there: Preorder yours!

(image from

Gear review: Canon 100mm f2.8L Macro IS

canon 100mm f2.8L review lens gear | ©THE VIEWFINDER-8042 title

This lens review was about to happen right? First it was the lower budget Canon 100mm f2.8 and now it’s time to review the high-end L-version of Canon. And after testing this lens I truly had trouble bringing it back to my partner Camex, who make my gear reviews possible.

This isn’t a lens which pops up in your mind when doing street photography, because it’s a macro lens. However the macro function can be very convenient, because you can shoot up close and gives you great details.

(Click for larger image)

I shot with it and it’s great ….yeah also a bit expensive and chunky. This lens delivers good portrait shots and Continue reading “Gear review: Canon 100mm f2.8L Macro IS”

LENS REVIEW: Canon 17-40mm F/4 L

canon 17-40mm f/4 L lens review gear photography banner | ©THE VIEWFINDER

Another lens review made possible by my partner Camex….this tim I had the pleasure of shooting with the Canon 17-40mm F/4 L wide angle zoom lens. And to be short it totally rocks! Of course I planned for the perfect situation so I could really test it under the right circumstances and with the right purposes. In my opinion this lens is perfect for events …the only thing left was to find that event and of course I did; Fashionchick Redesign Launch Event


Being a street photographer I just had to take this lens on a spin on the streets of course and I really delivers interesting results. A very important advantage of Continue reading “LENS REVIEW: Canon 17-40mm F/4 L”

Lens Review: Canon 24-105mm L

canon 24-205mm L review by THE VIEWFINDER

” The real deal now …not a cup”

I thought it was about time to do a review again. This time it’s the Canon 24-105mm L lens. As you well know my reviews don’t contain technical charts and that sort of technical stuff. Mines are more of a practical point of view: Why buy this lens? And how did I experienced this lens?

Lens review made possible by my partner Camex

The most important advantage
The one thing I found most valuable is the range this lens covers, from a wide angle to a Continue reading “Lens Review: Canon 24-105mm L”